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Published on Saturday, April 1, 2017

The Professional Animal Scientist: Publisher Report

Journal Usage/Downloads

We are very pleased to report that, partly as a result of some recent Elsevier marketing campaigns to promote The Professional Animal Scientist (PAS; more information below), we have seen an increase in the number of article downloads in 2017.

 

HealthAdvance Usage

PAS has seen an increase in usage on the HealthAdvance site (www.professionalanimalscientist.org) in the first half of 2017, compared with 2016. In 2016 the average number of monthly downloads was 989. For 2017 the average monthly downloads has increased to 1,392.

 

Please note that the backfiles of the journal were made promotionally available during January to April 2016, while the journal’s member subscribers were transferred to Elsevier, so in those months we experienced a higher number of downloads than usual.

Jan-16

Feb-16

Mar-16

Apr-16

May-16

Jun-16

Jul-16

Aug-16

Sep-16

Oct-16

Nov-16

Dec-16

TOTAL

257

3,676

5,254

4,491

997

624

773

1,032

1,082

742

787

889

20,604


Jan-17

Feb-17

Mar-17

Apr-17*

TOTAL

1,577

1,476

1,123

361

4,537

*April usage data correct as of 13th April 2017

 

ScienceDirect Usage:

 

ScienceDirect is where institutional subscribers access the journal. As you can see below, the usage for January, February, and March of 2016 was higher than usual as we made the journal freely accessible during the first quarter of the year to ensure a smooth migration to Elsevier’s platforms for institutional users.

We have seen an increase in usage in February 2017, compared with previous months, with 1,170 individual downloads in that month. We hope to see this trend continue throughout March and April, once the ScienceDirect usage numbers for those months are available.

The number of individual, full-text article downloads for PAS articles on ScienceDirect in 2016–2017 (up until the end of February 2017) are as follows:

 

Jan-16

Feb-16

Mar-16

Apr-16

May-16

Jun-16

Jul-16

Aug-16

Sep-16

Oct-16

Nov-16

Dec-16

TOTAL

2,762

4,062

7,174

859

428

467

512

480

521

773

724

781

21,595

 

Jan-17

Feb-17

TOTAL

882

1,170

2,052

 

Most-Downloaded Articles (2017)

 

The table below gives an overview of most-often downloaded articles during the last full month (February 2017) on ScienceDirect.

Downloads

Article title

Vol./Issue

71

Symposium Paper: Transportation issues affecting cattle well-being and considerations for the future

32/6

70

Management characteristics of beef cattle production in the Northern Plains and Midwest regions of the United States

32/6

40

Feeding vitamin E may reverse sarcoplasmic reticulum membrane instability caused by feeding wet distillers grains plus solubles to cattle

33/1

31

Mathematical linkage of total-tract digestion of starch and neutral detergent fiber to their fecal concentrations and the effect of site of starch digestion on extent of digestion and energetic efficiency of cattle

32/5

31

Review: Comparison of 3 alternatives for large-scale processing of animal carcasses and meat by-products

32/3

28

Forage fermentation product measures are related to dry matter loss through meta-analysis

31/2

27

A randomized field study comparing differences in core body temperature, health, and performance in crossbred beef heifers administered 2 antimicrobial products given upon arrival at a stocker facility

32/4

27

Usage and attitudes of water conservation on Ontario dairy farms

32/2

26

Invited Paper: Nutritional and management considerations for beef cattle experiencing stress-induced inflammation1

33/1

20

Compliance of large feedyards in the northern high plains with the Beef Quality Assurance Feedyard Assessment

32/6

17

Using soybean hulls to meet dietary energy requirements of gestating cows having restricted access to poor-quality hay

33/1

17

A survey to describe current cattle feedlot facilities in the High Plains region of the United States

33/1

17

Growth and reproductive performance of yearling beef heifers implanted with Revalor G in the Nebraska Sandhills

33/1

16

Comparison of the effects of Actogain or Optaflexx on finishing feedlot steer performance and carcass characteristics

32/4

15

Effect of increasing initial implant dosage on feedlot performance and carcass characteristics of long-fed steer and heifer calves

32/1

 

Marketing and Promotional Activities

 

1.)    Most-downloaded articles campaign

 

In March/April 2017 the marketing team at Elsevier arranged a campaign to promote the top five most-downloaded articles from PAS. These articles were highlighted in an email campaign (which was sent to authors that have recently published in PAS and in other relevant animal science journals published by Elsevier).

The articles were also highlighted in banner advertisements on the animal science journal home pages and in social media (on the ElsevierVetNews Twitter and Facebook accounts). Some screenshots of the campaign are included below.

 

Screenshot examples of the banner advertising and social media posts:

 

 

 

 

 

 

 

 

 

 

 

 



Screenshot example of the email campaign:

2.)    Elsevier news article about Temple Grandin

April is National Autism Awareness Month, and in support of this the editor-in-chief of Elsevier’s daily blog (ElsevierConnect) interviewed world-renowned animal scientist Temple Grandin.

The news story is highlighted on the front page of Elsevier’s main website, and the full news story is available here: https://www.elsevier.com/connect/temple-grandin-on-the-kinds-of-minds-science-desperately-needs.

In the news story we linked to articles previously published by Temple Grandin in the various animal science journals which we publish, this included a recently-published article in PAS (see screenshot to the right).

 

The news story about Temple Grandin included links to her recently published work in Elsevier’s animal science journals, including a recent article in PAS (see screenshot to the right).


 

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